{"id":27,"date":"2021-04-20T20:45:01","date_gmt":"2021-04-20T20:45:01","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/total-price-reduction-tpr\/"},"modified":"2021-04-20T20:45:01","modified_gmt":"2021-04-20T20:45:01","slug":"total-price-reduction-tpr","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/total-price-reduction-tpr\/","title":{"rendered":"Total price reduction (TPR)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Also known as price discount, this is any price reduction of more than 5% versus a given product&#8217;s everyday shelf price. TPRs are used by brands and retailers to entice shoppers to buy more of a product or to try a new product they would not have normally bought. After 7 weeks of sustained TPR pricing, that price will become the new everyday price.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TPRs are used by brands and retailers to entice shoppers to buy more of a product or to try a new product they would not have normally bought.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[6],"class_list":["post-27","dictionary","type-dictionary","status-publish","hentry","glossary-t"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/27","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/27\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}