{"id":26,"date":"2021-04-20T20:45:41","date_gmt":"2021-04-20T20:45:41","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/total-fmcg-retailers\/"},"modified":"2022-11-16T21:21:20","modified_gmt":"2022-11-16T21:21:20","slug":"total-fmcg-retailers","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/total-fmcg-retailers\/","title":{"rendered":"Total FMCG retailers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">NielsenIQ\u2019s most comprehensive market, representing over $900B in retail sales, including all brick and mortar volume from retailers that sell predominantly fast moving consumer goods (<a href=\"https:\/\/byzzer.com\/blog\/what-is-the-difference-between-fmcg-and-cpg\/\" target=\"_blank\" rel=\"noopener\">FMCG<\/a>): Grocery, Mass, Drug, Dollar, Military and Club stores. Use this market when you are looking for an understanding of Total US trends.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>NielsenIQ&#8217;s most comprehensive market, representing over $900B in retail sales, including all brick and mortar volume from retailers that sell predominantly fast moving consumer goods (FMCG).<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[6],"class_list":["post-26","dictionary","type-dictionary","status-publish","hentry","glossary-t"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":1,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/26\/revisions"}],"predecessor-version":[{"id":120,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/26\/revisions\/120"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}