{"id":25,"date":"2021-04-20T20:47:43","date_gmt":"2021-04-20T20:47:43","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/trade-efficiency\/"},"modified":"2021-04-20T20:47:43","modified_gmt":"2021-04-20T20:47:43","slug":"trade-efficiency","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/trade-efficiency\/","title":{"rendered":"Trade efficiency"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trade efficiency measures how much promotional lift is associated with each $ spent marking down an item on promotion. A value above $1 means the investment breaks even, and the higher the value, the more efficient promotions are. A value between $0-1 means investment drives lift, but does not break even. Negative values means promotions do not drive any lift.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trade efficiency measures how much promotional lift is associated with each $ spent marking down an item on promotion.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[6],"class_list":["post-25","dictionary","type-dictionary","status-publish","hentry","glossary-t"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/25\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=25"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}