{"id":24,"date":"2021-04-20T20:48:08","date_gmt":"2021-04-20T20:48:08","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/trial-and-repeat\/"},"modified":"2021-04-20T20:48:08","modified_gmt":"2021-04-20T20:48:08","slug":"trial-and-repeat","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/trial-and-repeat\/","title":{"rendered":"Trial and repeat"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trial &amp; Repeat are used to measure the initial adoption and ongoing viability of a new product. Trial measures the percent of households in a geography (usually a retailer or Total US) that bought a new product. Repeat measures the percent of &#8220;triers&#8221; who bought a product more than once.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trial &#038; Repeat are used to measure the initial adoption and ongoing viability of a new product.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[6],"class_list":["post-24","dictionary","type-dictionary","status-publish","hentry","glossary-t"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}