{"id":22,"date":"2021-04-20T20:50:01","date_gmt":"2021-04-20T20:50:01","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/velocity-tdp\/"},"modified":"2021-04-20T20:50:01","modified_gmt":"2021-04-20T20:50:01","slug":"velocity-tdp","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/velocity-tdp\/","title":{"rendered":"Velocity ($\/TDP)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Velocity is the measure of sales per distribution point. For an item, a distribution point represents the item selling in 1% of the market. For an item with a velocity of $1, if that item was sold in the entire market (100%), sales would be $100. Velocity allows you to compare your performance to bigger brands who already have a much greater distribution. Use this measure to tell retailers how you will perform with an increase in distribution.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Velocity is the measure of sales per distribution point. Use this measure to tell retailers how you will perform with an increase in distribution.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[7],"class_list":["post-22","dictionary","type-dictionary","status-publish","hentry","glossary-v"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/22","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/22\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=22"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}