{"id":18,"date":"2021-04-21T13:47:09","date_gmt":"2021-04-21T13:47:09","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/retail-data-analytics\/"},"modified":"2022-11-16T21:20:42","modified_gmt":"2022-11-16T21:20:42","slug":"retail-data-analytics","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/retail-data-analytics\/","title":{"rendered":"Retail data analytics"},"content":{"rendered":"<p>Retail data analytics is an umbrella term for a whole host of <a href=\"https:\/\/byzzer.com\/solutions\/business-intelligence-alerts\/\">business intelligence<\/a> that helps CPG manufacturers sell more. Data could be as simple as category-level growth numbers, or it could be as in-depth as analytics that calculate average price over time and predict optimal price levels for your upcoming trade promotion. Especially for data novices in the CPG industry, a little bit of retail data can make a huge difference to formulating retail strategy and winning over new buyers in line \/ category reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retail data analytics is an umbrella term for a whole host of business intelligence that helps CPG manufacturers sell more.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[3],"class_list":["post-18","dictionary","type-dictionary","status-publish","hentry","glossary-r"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":1,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/18\/revisions"}],"predecessor-version":[{"id":119,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/18\/revisions\/119"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}