{"id":15,"date":"2021-04-21T13:55:51","date_gmt":"2021-04-21T13:55:51","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/brand-development-index-bdi\/"},"modified":"2021-04-21T13:55:51","modified_gmt":"2021-04-21T13:55:51","slug":"brand-development-index-bdi","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/brand-development-index-bdi\/","title":{"rendered":"Brand development index (BDI)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">BDI or Brand development index measures the percent of sales for a product in a given market versus the percent of the US population in that market. A high BDI index indicates a market with strong demand and consumption for a given product. Use BDI in conjunction with CDI (Category Development Index) to identify optimal markets for incremental support.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BDI or Brand development index measures the percent of sales for a product in a given market versus the percent of the US population in that market.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[5],"class_list":["post-15","dictionary","type-dictionary","status-publish","hentry","glossary-b"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/15\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}