{"id":14,"date":"2021-04-21T13:56:24","date_gmt":"2021-04-21T13:56:24","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/category-development-index-cdi\/"},"modified":"2021-04-21T13:56:24","modified_gmt":"2021-04-21T13:56:24","slug":"category-development-index-cdi","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/category-development-index-cdi\/","title":{"rendered":"Category development index (CDI)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">CDI or Category Development Index measures the percentage of sales for a category in a given market versus the percentage of the US population in that market. CDI identifies markets that over-index on consumption of a product and can indicate good areas to target for marketing activities, promotion support and new product launches.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CDI or Category Development Index measures the percentage of sales for a category in a given market versus the percentage of the US population in that market.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[4],"class_list":["post-14","dictionary","type-dictionary","status-publish","hentry","glossary-c"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/14\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=14"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}