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SimilarWeb provides insights and analytics about websites and mobile apps from around the world. By identifying and monitoring digital behavior over time, businesses are empowered to effectively benchmark performance, identify new business opportunities, optimize digital marketing strategies and more. Customers can also gain full path to purchase visibility into the complete online shopping journey, from earliest awareness, through purchase and return visitation. Thousands of brands globally including Walmart, eBay, Adidas and Airbnb, rely on SimilarWeb to bring transparency to the digital world.