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HowGood identifies and quantifies the areas of sustainability that are driving consumer behavior. We give you insight into the growing sustainability movement and offer solutions for how to align your practices to what is best for the environment as well as your bottom line. With the industry’s most comprehensive data set on environmental and social impact, our research involves both detailed product analysis and on-the-ground, nuanced understandings of hundreds of sustainability attributes. Mapping this UPC-level data with Nielsen purchase data will help you produce critical insights to increase sales by making smart sustainability investments in your products or shelf set.