GreatVines helps you improve the effectiveness of your trade spend programs by allowing you to better manage 3-tier and direct sales. For front line salespeople, GreatVines provides an effortless way to analyze key account data, solicit team feedback, record activity, survey locations and identify opportunities. For managers, activities can be compared against volume and objectives can be created by account, brand or sales driver. With access to Nielsen data your metrics will be more comprehensive including market or brand depletion scorecards and detailed pricing plans.