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ChannelAdvisor’s ecommerce cloud platform helps you improve your online performance and expand sales channels.Through its ‘Where to Buy’ and ‘Buy Local’ solutions, ChannelAdvisor enables you to convert your website browsers directly into product buyers, giving your shoppers local buying options and a connection to a local trusted retailer where they can complete their purchase. By capturing transactional traffic and improving the consumer experience it will allow you to optimize operations for peak performance and in return reduce competitive substitution.